According to the Press Release, the new Gucci fragrance “Premiere” is inspired by the beautiful gowns from the Gucci Premiere couture collection shown at the 2010 Cannes Film Festival.

The new perfume celebrates every lady who sees herself as a star. “Whether she is holding court at a film opening or business meeting, all her moments are golden. She turns as many heads in an impeccably tailored suit as a couture gown. Grace sits with attitude, beauty with power. She enjoys her achievements and wears her authority with ease. Wherever she finds herself, she is met with admiration. She is a modern icon.” the Release reads in part.

Blake Lively, Hollywood actress, model and socialite (who is also the face of Premiere) remarks about the perfume as follows: “Inspired by timeless Hollywood glamour and fronted by a modern icon – this new fragrance is an invitation to embrace one’s own red carpet moment.”

The floral-cum-woody fragrance opens with accords of bergamot, orange blossom, reminiscent of vintage champagne. At its heart is notes of white flowers, musk of intense bouquet, that gives a lady “timeless allure… the perfect balance of sensuality and power”, while its base retains smoky leather and balsamic wood.

The product will be available in UK from July and worldwide from September in Eau de Toilette bottles of 30ml, 50ml and 75ml. Attached to the package is body lotion, shower gel and deodorant body spray.

Culled from: Gucci Press Release